As an art school, The Savannah College of Art and Design must have a mark that not only stands alone nicely but looks great on print and digital work without detracting from the work itself. The mark shows growth through its angelic, sweeping angle, and harkens to student diversity and artistic stability through its faux three dimensional characteristics.
The logo works as part of a system that allows it to be used across all majors and campuses. This is done by the changing the type below the logo and whether its in positive or negative form. Also, student work can also be featured in the positive space of the logo to show off the creativity of the school through the specific artist.